Promotional products for Iceland, delivered as reliably as Strokkur erupts.
Iceland gave the world the word geyser, runs on practically one hundred percent renewable electricity, and erupts on schedule: Strokkur goes off every few minutes, all day, every day. We deliver promotional products and branded merchandise across Reykjavík, Akureyri, Kópavogur and Hafnarfjörður with the customs route always confirmed order by order before shipping (Iceland sits outside the EU, so we check rather than promise blanket DDP terms), 24 percent VSK on import handled transparently, and artwork proofed properly even when the address contains a þ or a ð.
Ten ranges curated with northern restraint: honest materials, clean decoration and quiet confidence. One partner sources, brands and delivers across Europe, from Copenhagen to the Baltics.
Iceland’s vote changed the political route, not today’s merchandise rules
Our first Journal edition explains the announced No majority, why Reykjavík voted differently, how Icelandic suppliers already source and decorate merchandise, and what companies should check before goods cross the border.
What the analysis covers
The result and what Icelanders were actually asked
How Iceland’s merchandise market already works
Customs, VAT, origin and delivery across the island
Iceland: one hero capital, its districts, and the rest of the island
Iceland is the smallest market in Europe with the continent's most concentrated buying power: 390,000 people, two in three of them within half an hour of the capital, welcoming many times their own number in visitors a year, all of it on renewable energy. It is also the market where reputation travels fastest, because everyone here really does know everyone. From corporate gifts in Reykjavík boardrooms to the auglýsingavörur, as Icelanders say, handed over at Harpa conferences: one hero city, its districts and the two towns beyond, all supplied by us as a clean export, customs handled, one invoice.
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Reykjavík
The world's northernmost capital, heated by the ground it stands on and home, with its region, to two in three Icelanders. Government, every national head office, the Harpa conference hall and a tech scene on renewable power: when Reykjavík adopts something, the whole country has it by Friday.
The 101 postcode: parliament, ministries and the highest density of decisions in the country. Heir to an assembly founded in the year 930, plus Laugavegur retail and the tourism head offices: Iceland is governed, and visited, from here.
The financial mile: banks, insurers and pension funds that punch far above the nation's weight. Its most famous address is Höfði, the white house where Reagan and Gorbachev met in 1986: a small street with world-sized meetings.
The old harbour where fish factories became studios and startups. Home of CCP Games, maker of EVE Online, plus galleries, food halls and the whale-watching piers: Reykjavík's creative engine room, salt air included.
Kópavogur's commercial heart, in Iceland's second-largest municipality. The Smáralind mall, the country's tallest office tower and the suburbs where retail budgets live: the capital's other centre of gravity.
A harbour town built on a lava field, third-largest in the land. Heavy industry on its doorstep, an annual Viking festival and streets said to be shared with the hidden folk: port cranes and folklore on one payroll.
The capital of the north and Iceland's only real second city. A university, the north's hospital and some of the North Atlantic's biggest fishing companies: a forty-five minute flight away, a full service economy on landing.
The town where Iceland says hello and goodbye: KEF airport, the Icelandair stopover hub. Data centres on renewable power, the Blue Lagoon next door and every arriving campaign's first touchpoint: the national front desk.
From Harpa conferences and Airwaves week to delegations at KEF: conference kits, wool-worthy beanies, drinkware, lanyards, branded apparel and welcome packs, sourced, printed and delivered by us across the capital region and beyond, export papers included.
Why Iceland works
The stopover board
Iceland sits halfway between your head office and your European campaign:
NEW YORK – KEFUnder six hours: for your US team, the nearest corner of Europe.ON TIME
LONDON – KEFThree hours: the easiest market to bolt onto a UK campaign.ON TIME
BRIEF – QUOTEOne working day, in English, visuals included.ON TIME
EU – ICELAND CUSTOMSClean export with our EORI; DAP or DDP and the 24 percent import VAT on the quote before you commit.CLEARED
DECEMBER GIFTINGThe nation of the jólabókaflóð, the Christmas book flood, takes gifting seriously; brief us by October.BOARDING
Where everyone knows everyone, quality is the fastest rumour.
Event merchandise for Reykjavík and branded gifts delivered across Iceland
Prepare conference giveaways for Reykjavík, hotel welcome items for the south coast, team packs for Akureyri or promotional products for an Iceland-wide campaign. We recommend compact, useful options suited to the audience and climate, then plan production, export documentation and the final delivery leg around the true in-hands date.
Build in time for customs, weather and the last mileShare the Icelandic destination, deadline, quantity, event type, importer contact and artwork status. We will separate manufacturing from transit and clearance, identify any remote-area contingency and explain whether combining products or dispatching them independently gives the deadline the best protection.
Registered officeEstoniaSwish & Click OÜ Jõe tn 3-312, 10151 Tallinn
MarketingSpainGran Via de les Corts Catalanes, 672 08010 Barcelona
UK subsidiaryUnited KingdomSwish and Click Ltd Gallery Building, 65-69 Dublin Rd Belfast, BT2 7HG
Swish & Click OÜ · EU VAT EE102889941 · EORI EE17301303 · Intra-EU B2B: reverse charge where applicable
Iceland · up close
Elves, sagas and the world’s oldest parliament
Iceland is four hundred thousand people on the youngest large landmass in Europe: a country with no army, no mosquitoes and hardly any surnames, whose parliament has been sitting since 930 and whose phone book runs on first names. It fought a naval power three times over cod and won every round, elected the world’s first female president, and declines, on the record, to rule out elves. Here is a short, hands-on tour of the place we deliver to.
From an empty island to crash, ash and cool heads
Tap through the layers. Iceland is the rare country whose entire human story fits inside recorded history, and it wrote most of it down beautifully.
The settlement
Irish monks had the island briefly to themselves until, around 874, Ingólfur Arnarson arrived from Norway and settled where the steam rose from the ground. Within sixty years the habitable coast was claimed, and the Landnámabók recorded who took what: Iceland is the rare country whose founding comes with minutes.
Alþingi
In 930 the chieftains established the Alþingi at Þingvellir, an open-air assembly of the whole island and the oldest parliament still running anywhere on Earth. It met, with real geological flair, in the rift valley where two continental plates pull apart: laws recited from memory, in a chasm that widens by about two centimetres a year.
Under the cloak
In the year 1000, with civil war looming between old gods and new, both sides handed the decision to the lawspeaker Þorgeir, himself a pagan. He lay under his cloak for a day and a night, emerged, and ruled: one law, one faith, Christianity, with the old rites tolerated quietly. Around the same time Leif Erikson, Iceland-born, reached Vinland. Our Norway page files him under Norse; the birth certificate, insofar as sagas issue them, says Iceland.
The sagas
The 13th century wrote it all down: the sagas, medieval Europe’s great prose, feuds and voyages told with lawyerly precision and perfect timing. Snorri Sturluson preserved the whole Norse mythology in his Edda and was murdered in his own cellar in 1241 for backing the wrong king. Icelanders still read the sagas the way other nations read the news.
The hard centuries
Then the long dark: rule from Norway, later Denmark; plague and smallpox; and in 1783 the Laki fissure opened and poisoned the grasslands, killing most of the livestock and roughly a fifth of the people in Móðuharðindin, the Mist Hardships. The haze dimmed Europe’s sun for months, and some historians link the ruined harvests that followed to revolutionary tempers in France. It is remembered soberly, and by name.
The republic
The walk back out was long, stubborn and conducted on paper: a constitution in 1874, sovereignty in 1918, and on 17 June 1944, at Þingvellir where it all began, the republic, declared on the birthday of the independence hero Jón Sigurðsson. Total armies raised along the way: none.
The Cod Wars
Between 1958 and 1976 Iceland faced Britain three times over fishing limits: trawl-wire cutters against Royal Navy frigates, ramming at sea, and diplomacy of the very sharpest kind. A country with no military won all three rounds, and the 200-mile zone it pioneered became the standard for the whole world. The cod, crucially, stayed home.
The women
On 24 October 1975, ninety per cent of Iceland’s women stopped work for one day, and the country simply halted: banks, schools, newspapers, dinner. Five years later Vigdís Finnbogadóttir became the world’s first democratically elected female head of state, and kept the job for sixteen years. The two facts are related.
Crash & ash
In 2008 the banks, swollen to many times the size of the economy, collapsed in a single week; the pots-and-pans revolution rang outside parliament until the government fell. Then in 2010 Eyjafjallajökull grounded Europe’s aircraft under a cloud of ash while news anchors worldwide attempted the name. Iceland apologised for neither, rebuilt, and jailed some bankers, which other countries quietly noticed.
Hot water, cool heads
Today the hot water is municipal, the electricity is renewable, pavements in places are heated from below, and visitors outnumber the population many times over each year. Iceland remains outside the EU by its own reckoning, an application was filed in 2009 and politely withdrawn, while joining nearly everything else: the customs stamp on our parcels is, as in Norway, the voters’ doing. Still no army; the mosquito count holds at zero.
Younger and older than you think. Tap one to place it in time.
The world’s oldest parliament sits on Europe’s youngest land. Tap an item above to place it in time.
Name yourself the Icelandic way
Icelanders do not, as a rule, have surnames: you take a parent’s first name, add -son or -dóttir, and that is you. New family names have been off the menu since 1925, a Naming Committee holds opinions on inventions, and the head of state is addressed like a neighbour. Assemble yourself.
First, pick yourself:
Now pick a parent:
Raise Surtsey from the sea
In November 1963 the crew of a fishing boat off the Westman Islands noticed the sea itself was smoking. Over the following weeks an eruption built a brand-new island, live on the world’s televisions, and Iceland named it Surtsey, for the fire giant of the old poems. It has been sealed off for science ever since. Raise it again.
November 1963: a fishing crew off the Westman Islands notices the sea itself is smoking.
Say Eyjafjallajökull
In April 2010 this glacier-topped volcano grounded Europe’s aircraft and defeated the world’s news anchors in the same week. It is, in fact, three ordinary words stacked up: island, mountains, glacier. Take it one piece at a time.
Deep breath. Icelandic is phonetic; it keeps its promises.
The elf question
Iceland’s hidden folk, the huldufólk, live in rocks and take a dim view of bulldozers. Roads have been known to bend around certain boulders, and building projects have, on the record, paused over hidden-folk relations. Pollsters ask the nation regularly; now they are asking you. Do elves exist?
Around the ring road
Route One circles the island in thirteen hundred unhurried kilometres. Tap a stop.
Creatures of the island
The residents with seniority, from the fox that walked in over the ice to the horse with a one-way passport. Tap one.
The saga shelf
Medieval Iceland produced Europe’s great prose: family feuds, outlaws and ocean crossings written down with lawyerly precision and perfect timing. A starter shelf. Tap one.
The Icelandic operating system
Four hundred thousand people, one shared instruction manual. Tap one.
Only in Iceland
A national highlight reel featuring one mosquito, one app and zero armies. Flip a card.
A taste of Iceland
Icelandic food is preservation with a sense of humour: skyr, smoke, lye and the occasional dare. Flip a card.
Delivered across Europe
One partner for all of Europe
Same team, same standards, from Lisbon to Tallinn. Pick a market to explore.