Switzerland trade shows and business events 2026/27
Explore Switzerland’s principal trade fairs, congresses and business events from late September 2026 to August 2027. Use the selector to open other European calendars, or return to the Switzerland page for promotional products, delivery options and support with national or international campaigns.
Explore the principal trade fairs, congresses and professional events in this market, with dates, cities, sectors and official links collected on one page.
Switzerland · trade shows and events · Autumn 2026
Switzerland brings industry, healthcare, consumer markets and major audiences together through autumn
From Lausanne to St. Gallen, via Zurich, Bern, Basel, Martigny and Geneva, the season combines specialist exhibitions, regional marketplaces and highly active communities. Every card identifies the audience and the specific job merchandise should perform.
Dates and venues were checked against organiser or official venue websites. Recheck the link before booking travel, approving artwork or starting production.
Confirmed dates · Autumn 2026
23–24 SEP 2026Beaulieu · Lausanne
Ilmac Lausanne
Ilmac Lausanne brings chemistry, life sciences, laboratory, process engineering and investment decision makers together. For merchandise, use well made notebooks, reusable bottles, document sleeves and small technical accessories. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
Zurich Pop Con brings gaming, cosplay, film, anime, creators and highly merchandise aware communities together. For merchandise, use limited pins, quality apparel, lanyards, bags and collectable series. Hold crew stock back and connect every handover to a measurable action.
ARCHITECT@WORK welcomes architects, interior designers, specifiers and design practices into a tightly curated innovation format. For merchandise, use material sample books, drawing pencils, notebooks and precisely labelled document folders. Set quantities by city and role before producing a multilingual campaign.
Foire du Valais is a regional marketplace, economic showcase and public celebration for business, tourism, hospitality and associations. For merchandise, use strong bags, reusable cups, regional gifts and visible crew clothing. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
OLMA brings agriculture, food, regional production, home and leisure together in front of a very large audience. For merchandise, use tasting tools, aprons, cloth bags, drinkware and credible regional gifts. Hold crew stock back and connect every handover to a measurable action.
IFAS is Switzerland’s meeting point for healthcare, medtech, hospital operations, IT, hygiene and sector careers. For merchandise, use healthcare suitable pens, compact notebooks, cable pouches and restrained drinkware. Set quantities by city and role before producing a multilingual campaign.
Suisse Caravan Salon brings motorhomes, caravans, campsites, destinations and outdoor equipment together. For merchandise, use thermal bottles, folding bags, travel organisers, head torches and weather ready crew clothing. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
Swiss Indoors Basel gives sponsors, hospitality guests, tennis fans and international partners a premium sporting platform. For merchandise, use premium caps, towels, bottles, guest folders and small collectable editions. Hold crew stock back and connect every handover to a measurable action.
Expovina’s wine ships bring producers, trade, hospitality and wine consumers onto the vessels at Zurich’s Bürkliplatz. For merchandise, use tasting notebooks, bottle accessories, cloth bags, aprons and small gifts with clear provenance. Set quantities by city and role before producing a multilingual campaign.
Auto Zürich brings vehicle brands, dealers, electric mobility, accessories, media and purchase ready audiences together. For merchandise, use microfibre cloths, key sleeves, cable pouches, caps and better items for test drive leads. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
Bauen Wohnen Energie addresses property owners, planners, trades, energy advisers and renovation prospects. For merchandise, use tape measures, carpenter pencils, notebooks, document folders and genuinely useful energy saving helpers. Hold crew stock back and connect every handover to a measurable action.
ZEBI brings young people, families, schools, professional bodies, training employers and continuing education together. For merchandise, use strong bags, notebooks, bottles, pens and practical items for career discovery. Set quantities by city and role before producing a multilingual campaign.
Les Automnales is Geneva’s large showcase for home, food, leisure, services and parallel themed fairs. For merchandise, use load bearing bags, reusable cups, home helpers, crew clothing and targeted competition rewards. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
Berufsmesse Zürich puts young people, teachers, families, training employers and education providers into direct conversation. For merchandise, use notebooks, strong bags, pens, lunch boxes and items that lead to a specific application. Hold crew stock back and connect every handover to a measurable action.
Open-i connects Swiss SMEs, startups, corporates, investors, science and emerging talent around innovation. For merchandise, use quality notebooks, compact chargers, cable pouches, badge accessories and selected meeting gifts. Set quantities by city and role before producing a multilingual campaign.
Items for visitors, teams and meetings · Coordinated delivery into Switzerland
Immediate decision · Winter 2026/27
In Switzerland, the real deadline for a winter event arrives well before the doors open.
December to February brings congresses, sporting occasions, professional meetings and demanding events to Basel, Zurich, St. Moritz, Geneva and other destinations. Artwork, availability, branding, customs documents, transport and on-site receiving must all be resolved before opening day. Send us the event, canton, audience, quantity and fixed arrival date. We will confirm a workable route before recommending the item.
We validate the arrival date and customs route first, then confirm the product.
Switzerland · trade shows and events · Winter 2026/27
Swiss winter turns hospitality, travel, construction and technology into high value meeting places
Between December and February, exhibition halls, arenas and Alpine destinations welcome buyers, partners, clients and international audiences. Confirmed dates are kept clearly separate from editions whose next date has not yet been announced.
Dates and venues checked against official sources. Recheck the link before booking or starting production.
Confirmed dates · Winter 2026/27
2–6 DEC 2026Espace Gruyère · Bulle
Salon Suisse des Goûts et Terroirs
Salon Suisse des Goûts et Terroirs brings producers, retailers, hospitality and food audiences together around Swiss specialities. For merchandise, use tasting accessories, aprons, cloth bags, gift packaging and items with clearly stated provenance. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
The Spengler Cup combines ice hockey, international teams, sponsors, hospitality and a tradition conscious fan base. For merchandise, use scarves, beanies, drinkware, travel accessories and quality guest gifts. Hold crew stock back and connect every handover to a measurable action.
Lilu turns Lucerne’s squares, lanes and landmarks into a winter city route for light art. For merchandise, use reflective crew items, reusable cups, small lights, ponchos and highly visible route accessories. Set quantities by city and role before producing a multilingual campaign.
BAUMAG brings construction firms, machinery, tools, commercial vehicles and building professionals together. For merchandise, use hard wearing workwear, beanies, tape measures, carpenter pencils and durable bottles. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
Ferienmesse Bern connects destinations, travel operators, mobility, outdoor offers and an audience ready to plan. For merchandise, use luggage tags, folding bags, travel organisers, bottles and items linked to a specific route or adviser. Hold crew stock back and connect every handover to a measurable action.
The Arab Film Festival Zurich creates encounters between filmmakers, cultural partners, supporters and multilingual audiences. For merchandise, use festival passes, cloth bags, programmes, notebooks and small guest sets with image rights cleared. Set quantities by city and role before producing a multilingual campaign.
FESPO and Golfmesse bring destinations, operators, airlines, cruises, outdoor travel and golf to a travel minded audience. For merchandise, use luggage tags, travel sleeves, folding bags, golf towels and better items for consultations. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
Art on Ice combines world class figure skating, live music, production, sponsorship and premium hospitality across three cities. For merchandise, use premium apparel, beanies, guest folders, collectable pins and items for VIP experiences. Hold crew stock back and connect every handover to a measurable action.
6, 7, 13, 14, 20 AND 21 FEB 2027Lake St. Moritz · St. Moritz
White Turf St. Moritz
White Turf brings racing, skijoring, partners, luxury hospitality and international audiences onto the frozen lake. For merchandise, use warm accessories, thermal cups, guest sets, quality blankets and restrained premium gifts. Set quantities by city and role before producing a multilingual campaign.
Swiss Cyber Security Days brings IT leaders, public authorities, SMEs, corporates, research and solution providers together. For merchandise, use cable pouches, webcam covers, notebooks, charging cables and targeted items for professional conversations. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
Tier&Technik is the specialist fair for farming, livestock, machinery, energy and farm management. For merchandise, use hard wearing beanies, workwear, notebooks, bottles and items suited to indoor and outdoor demonstrations. Hold crew stock back and connect every handover to a measurable action.
Bauen+Wohnen Luzern addresses owners, home builders, architecture, interiors and renovation in a consultation led setting. For merchandise, use tape measures, pencils, material folders, compact notebooks and better pieces for booked consultations. Set quantities by city and role before producing a multilingual campaign.
The organiser has not yet published the date for this edition. These opportunities are shown separately so that budget and concept work can begin without confusing them with the confirmed calendar.
2027 DATE TO BE PUBLISHEDDavos · Graubünden
World Economic Forum Annual Meeting
The World Economic Forum brings political, business, scientific and civil society leaders to Davos; its 2027 dates are not yet officially published. For merchandise, use restrained guest folders, travel accessories, quality notebooks and clearly allocated hospitality items. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
Geneva Supercross brings motorsport, teams, sponsors, families and an active fan community together; the next edition is still awaiting its official date. For merchandise, use caps, keyrings, team apparel, reusable cups and collectable fan items. Hold crew stock back and connect every handover to a measurable action.
Items for visitors, teams and meetings · Coordinated delivery into Switzerland
Switzerland-wide planning · Spring 2027
One campaign, with the right voice for each language region and the right level for every event.
Spring connects Basel, Zurich, Geneva, Lausanne, Lucerne, Bern and St. Gallen across very different sectors and audiences. Define the German, French or Italian version of each item, product tiers, quantities by event, branding method and receiving details early. We can coordinate several suppliers within one schedule even when consignments arrive separately. We will not promise an assembled kit where the supply route does not allow one.
One strategy. One plan per event. One execution adapted to each region.
Switzerland · trade shows and events · Spring 2027
Swiss spring brings design, watchmaking, biotechnology, innovation and major regional markets together
Zurich, Geneva, Basel, St. Gallen, Lucerne, Bern and Lugano host very different audiences in quick succession. The merchandise must suit the brand standard, commercial objective and language context of the event.
Dates and venues were checked against organiser or official venue websites. Recheck the link before booking travel, approving artwork or starting production.
Confirmed dates · Spring 2027
10–14 MAR 2027Messe Zürich · Zurich
Giardina
Giardina stages landscape architecture, plants, outdoor living, craft and design in highly produced environments. For merchandise, use well considered grow kits, garden gloves, material folders, cloth bags and well designed drinkware. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
START Summit brings founders, investors, corporates, students and European technology talent into an intensive meeting format. For merchandise, use quality notebooks, charging accessories, cable pouches, badge accessories and targeted partner meeting items. Hold crew stock back and connect every handover to a measurable action.
Watches and Wonders brings leading watch houses, retail, media, collectors and the public into Palexpo and central Geneva. For merchandise, use precision writing instruments, travel cases, guest folders, care cloths and limited pieces with restrained branding. Set quantities by city and role before producing a multilingual campaign.
Expovina Primavera brings wine producers, trade, hospitality and curious consumers together in an urban spring format. For merchandise, use tasting notebooks, bottle accessories, cooler bags, aprons and small items with provenance properly communicated. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
OFFA is Eastern Switzerland’s large spring marketplace for leisure, health, food, home, animals, design and regional business. For merchandise, use strong bags, reusable cups, crew clothing, home helpers and items suited to interactive activities. Hold crew stock back and connect every handover to a measurable action.
Swiss Biotech Day concentrates biotech companies, research, pharma, investors, services and international partnering. For merchandise, use quality notebooks, document folders, cable pouches, restrained bottles and discreet gifts for one to one meetings. Set quantities by city and role before producing a multilingual campaign.
LUGA is Central Switzerland’s marketplace for business, society and culture with regional and national exhibitors. For merchandise, use cloth bags, reusable vessels, crew apparel, practical home items and family friendly takeaways. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
BEA brings farming, trades, services, leisure, animals and Bernese businesses to a broad public audience. For merchandise, use strong bags, tasting items, caps, reusable cups and easy to understand demonstration products. Hold crew stock back and connect every handover to a measurable action.
The SWISS Cyber AI Conference brings cybersecurity, artificial intelligence, business, research and professional communities together in Italian speaking Switzerland. For merchandise, use webcam covers, cable pouches, charging accessories, notebooks and workshop items. Set quantities by city and role before producing a multilingual campaign.
ARCHITECT@WORK Zurich addresses architects, interior designers, planners and specifiers with selected product innovations. For merchandise, use material samples, drawing pencils, notebooks, document folders and precisely identified series. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
FANTASY BASEL brings gaming, film, comics, cosplay, art, retailers, creators and an exceptionally merchandise aware audience together. For merchandise, use limited apparel, pins, bags, lanyards, collectable series and properly planned retail editions. Hold crew stock back and connect every handover to a measurable action.
25–30 MAY 2027Houdini and Riffraff cinemas · Zurich
GINMAKU Japanese Film Festival
GINMAKU brings Japanese cinema, filmmakers, cultural partners, sponsors and a specialist Zurich audience together. For merchandise, use festival passes, programmes, cloth bags, notebooks and small editions with image and licence rights cleared. Set quantities by city and role before producing a multilingual campaign.
The organiser has not yet published the date for this edition. These opportunities are shown separately so that budget and concept work can begin without confusing them with the confirmed calendar.
2027 DATE TO BE PUBLISHEDPalexpo · Geneva
International Exhibition of Inventions Geneva
The International Exhibition of Inventions brings inventors, universities, research, industry, investors and the public together; the organiser has not yet confirmed its 2027 date on the official site. For merchandise, use notebooks, document folders, charging accessories, demonstration cards and project specific meeting gifts. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
Items for visitors, teams and meetings · Coordinated delivery into Switzerland
Switzerland · market guide
Looking for the complete promotional products overview for Switzerland?
Return to the main Switzerland page for product selection, Swiss Precision, premium brands and practical delivery and customs guidance for campaigns, corporate gifts and events.
Switzerland · trade shows and events · Summer 2027
Swiss summer takes brands out of the halls and into festivals, cities and national routes
High precision, art, cycling and music create exceptional visibility from June to August. Merchandise has to survive genuine use, changing weather, crowds and a distribution model that is more complex than a conventional stand.
Dates and venues were checked against organiser or official venue websites. Recheck the link before booking travel, approving artwork or starting production.
Confirmed dates · Summer 2027
8–11 JUN 2027Palexpo · Geneva
EPHJ
EPHJ is the international meeting point for watch and jewellery suppliers, microtechnology, medtech and high precision applications. For merchandise, use precision writing instruments, material folders, care cloths, small travel cases and quality pieces for professional meetings. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
The Tour de Suisse carries teams, sponsors, host locations, media and cycling fans through several regions of the country. For merchandise, use technical shirts, caps, bottles, light bags, towels and stage specific fan items. Hold crew stock back and connect every handover to a measurable action.
Art Basel brings leading galleries, collectors, institutions, artists, media and brand partners together at the highest international level. For merchandise, use quality publications, artist editions, precisely produced textiles, guest folders and discreet travel accessories. Set quantities by city and role before producing a multilingual campaign.
OpenAir St.Gallen brings international acts, sponsors, hospitality, volunteers and a large camping audience into the Sittertobel. For merchandise, use ponchos, reusable cups, caps, light bags, crew apparel and hard wearing festival items. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
Montreux Jazz Festival combines global artists, emerging talent, brand partners, hospitality and an international audience on Lake Geneva. For merchandise, use limited apparel, posters, reusable cups, guest sets, caps and quality collectable pieces. Hold crew stock back and connect every handover to a measurable action.
Gurtenfestival celebrates fifty years in 2027 with five festival days, more than one hundred acts, partners and a large volunteer operation. For merchandise, use anniversary apparel, reusable vessels, caps, light bags, crew items and clearly separated collectable editions. Set quantities by city and role before producing a multilingual campaign.
Paléo celebrates its fiftieth edition exceptionally across seven days, combining music, food, craft, information, partners and thousands of volunteers. For merchandise, use anniversary apparel, reusable vessels, towels, bags, volunteer clothing and tightly planned retail items. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
The organiser has not yet published the date for this edition. These opportunities are shown separately so that budget and concept work can begin without confusing them with the confirmed calendar.
2027 DATE TO BE PUBLISHEDPiazza Grande and cinemas · Locarno
Locarno Film Festival
Locarno Film Festival brings filmmakers, industry, media, partners and audiences together in Italian speaking Switzerland; its 2027 dates are not yet officially published. For merchandise, use passes, bags, guest folders, apparel and collectable editions with image rights fully cleared. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
Street Parade brings electronic music, Love Mobiles, stages, partners and a huge international crowd to Zurich’s lake basin; its 2027 date is still to be published. For merchandise, use visible crew clothing, reusable vessels, light bags, caps and robust items for mobile distribution points. Hold crew stock back and connect every handover to a measurable action.
2027 DATE TO BE PUBLISHEDKKL and other venues · Lucerne
Lucerne Festival Summer
Lucerne Festival Summer brings international orchestras, soloists, supporters, hospitality and cultural audiences together; the full 2027 summer dates are still awaited. For merchandise, use quality programmes, guest folders, writing instruments, small textiles and discreet supporter items. Set quantities by city and role before producing a multilingual campaign.
2027 DATE TO BE PUBLISHEDMultiple venues · Lucerne
Luzern Live
Luzern Live activates stages, bars, market stalls and public spaces across the city for several days; its exact July 2027 dates are still to be published. For merchandise, use reusable cups, light bags, caps, crew apparel and items that work by the lake and after dark. Separate aisle giveaways from meeting gifts and send every QR code to one clear action.
2027 DATE TO BE PUBLISHEDCongress Kursaal · Interlaken
Swiss Economic Forum
The Swiss Economic Forum brings business, political, scientific and entrepreneurial leaders to Interlaken; its 2027 date is not yet published. For merchandise, use quality notebooks, guest folders, travel accessories, charging items and selected gifts for conversation partners. Hold crew stock back and connect every handover to a measurable action.
Separate general giveaways, meeting gifts and crew issue. This keeps the best pieces reserved for the right contacts.
Three major language regions, one coherent execution
Adapt tone, terminology, city names and every QR destination for German, French or Italian speaking Switzerland while keeping one visual identity.
Several suppliers, deliveries that must converge
Suppliers may dispatch separately, so one assembled kit is not always possible. Label every shipment by event, venue, date and recipient. Lock sizes, colours and long lead items for autumn 2027 before September.
Items for visitors, teams and meetings · Coordinated delivery into Switzerland
Contact · Switzerland
Tell us the event, canton and date by which the merchandise must be available.
You do not need to have chosen the item. Describe the event, its recipients and what the campaign must achieve. You may submit the brief in German, French, Italian or English. We normally reply within one business day with the questions and proposals needed to move the project forward.
Six details are enough for a strong startName and company · work email · delivery country and canton · event or venue · product and approximate quantity · optional arrival date. Anything not yet decided may remain open.
01Event and destination
Name, city, venue, full delivery address and the date by which the merchandise must be available.
02Audience and priority
Visitors, buyers, media, guests, partners or team. Tell us who should receive the item of greater value.
03Brand and language
Logo, colours, branding method and any required German, French or Italian versions.
04Customs and receiving
Responsibility for import or receipt, authorised contact, receiving times and restrictions. Consignments from different suppliers may arrive separately.