Kids apparel gentle enough for the smallest brand ambassadors.

Children’s clothing sold in Europe must be safe under the EU General Product Safety Regulation, and two areas matter most for branded kidswear. Cords and drawstrings are covered by EN 14682: for young children up to 7 years, or up to 134 cm tall, there must be no cords or drawstrings in the hood, head or neck area at all, and children from 7 to 14 may not have drawstrings with free ends around the neck. That is why kids’ hoodies come with fixed hoods and no cords.

Small parts are the second risk. Buttons, press studs and anything attached to baby garments must withstand strong pulling, and the CEN/TS 17394 series sets those attachment requirements for infants’ clothing. For the under-threes we therefore keep branding flat and stitched: printed or embroidered logos, never glued-on gems, sequins, loose patches or detachable trims. We choose garments designed for children by their manufacturers, and we will always tell you if an idea is not suitable for small children.

OEKO-TEX Standard 100 tests textiles for harmful substances and sorts them into four product classes by how closely they touch the body. Class I is the strictest: it covers articles for babies and toddlers up to 3 years of age, with the tightest limit values and an extra test confirming that colours and prints do not bleed or stain when a baby sucks or chews the fabric. For bodysuits, bibs and anything likely to end up in a small mouth, Class I is the label to look for.

One detail is worth knowing. A certificate covers the finished article as it was tested, so a logo added afterwards is not automatically part of it. For baby garments we therefore favour water-based inks and decoration materials that carry their own certification where the supplier offers them, and we tell you exactly what is certified before you order. Certificates can be supplied with your order, and organic GOTS-certified cotton adds further assurance about how the cotton was grown and processed.

For babies and toddlers, soft water-based prints are the kindest choice. The ink soaks into the cotton rather than sitting on top, so the logo stays breathable, flexible and almost impossible to feel, with no scratchy edges against delicate skin. Embroidery looks lovely on older children’s polos, sweatshirts and jackets, but on baby garments the reverse of the stitching can rub, so we keep it small and covered with a soft backing, or choose print instead.

Heat transfers suit older children’s sportswear and names, while large, heavy plastic-feel prints are best avoided on baby clothes because they trap heat and stiffen the fabric. Position matters too: keep decoration away from the neckline and from the cuffs that babies chew. On bibs, the front panel is the natural home for a logo or a sweet message. Every garment should be washed before it is first worn, which softens prints and removes any finishing residues.

European kidswear is sized by the child’s height in centimetres, with an age as a rough guide. Baby sizes typically run 56 for newborns, 62 and 68 for the first months, 74 and 80 up to about a year, and 86 and 92 up to about two years, often labelled as 3, 6, 12 or 18 months instead. Children’s sizes continue from 98 cm at around two to three years up to 158 or 164 cm at twelve to fourteen, often shown as 3/4, 5/6 or 7/8 years.

Ages are only a guide: two children of the same age can be two sizes apart, so for clubs and schools ask parents for height rather than age. For gifts to newborns, choose 6 to 12 months, because newborn sizes are outgrown within weeks. Teenagers often fit adult XS or S better than the largest children’s sizes. Every product sheet has its own chart, which we send with your quote, and mini versions of many adult styles let families dress alike across the whole size range.