Promotional Products Spain

Promotional products for Spain, from congress season to fiesta season.

Spain runs Europe’s busiest events calendar, from Mobile World Congress to a fiesta somewhere every week, and its buyers expect a supplier who moves at that rhythm. We deliver promotional products across Madrid, Barcelona, Valencia and Seville with 21 percent IVA on the mainland, IGIC quoted correctly for the Canary Islands, and service in Spanish and Catalan as standard.

  • IVA 21% and Canary IGIC quoted right
  • Service in Spanish & Catalan
  • Congress & fiesta calendar ready

Spain trade fair calendar 2026 / 2027

The exhibitions where your stand needs merchandise

Spain's trade calendar is led by IFEMA Madrid, the country's largest, and Fira de Barcelona across its Gran Via and Montjuic sites, with Feria Valencia and Bilbao close behind. From September 2026 to August 2027 it spans tourism and food, technology, art, design and ceramics. If your company exhibits or sponsors, this is where branded apparel, lanyards, delegate bags and stand giveaways do their work. Below are the season's biggest fairs, each linked to its official site.

Dates are the confirmed or expected windows for each edition. Always check the official page before booking travel.

Barcelona · Fira Gran Via Exhibiting at Fira Gran Via? We are right on your doorstep. MWC, ISE, Smart City Expo, Seafood Expo and more, with branded stand merchandise delivered to your booth and EU VAT and customs handled cleanly. We keep an office on Gran Via de les Corts Catalanes, so Barcelona is home turf. Open our Fira Gran Via guide

Autumn 2026

SEP 2026Valencia

Feria Hàbitat València

Spain's leading furniture, lighting and interior design trade fair, where the Valencian design cluster and international brands present the season's collections to buyers.

Official site
6-8 OCT 2026Madrid

Fruit Attraction

One of the world's biggest fruit and vegetable trade fairs, with over 2,000 exhibitors and 117,000 visitors from a hundred countries filling IFEMA Madrid for the fresh-produce sector.

Official site
NOV 2026Barcelona

Smart City Expo World Congress

The world's leading event on cities and urban innovation, filling Fira de Barcelona Gran Via with city leaders, urban-tech companies and public-sector buyers from across the globe.

Official site
NOV 2026Barcelona

IBTM World

The global marketplace for the meetings, incentives and events industry, where destinations, venues and agencies meet event planners and buyers at Fira de Barcelona.

Official site

Winter 2027

20-24 JAN 2027Madrid

FITUR

The world's largest inbound and outbound tourism trade fair, drawing around 255,000 trade visitors and destinations from over 150 countries to IFEMA Madrid each January.

Official site
2-5 FEB 2027Barcelona

Barcelona Wine Week

Spain's benchmark trade fair for quality Spanish wine, where wineries from every denomination present to importers, distributors and the hospitality trade at Fira de Barcelona.

Official site
2-5 FEB 2027Barcelona

ISE Integrated Systems Europe

The world's largest exhibition for audiovisual and systems integration, filling 92,000 square metres at Fira de Barcelona Gran Via with the people who specify AV projects worldwide.

Official site
3-6 FEB 2027Madrid

INTERGIFT

Spain's leading gift, decoration and lifestyle trade fair, where retailers source home, gift and design ranges from hundreds of exhibitors at IFEMA Madrid.

Official site
FEB 2027Valencia

Cevisama

One of the world's leading fairs for ceramic tiles, bathroom and natural stone, where Spain's ceramics industry, a global leader, meets architects and distributors at Feria Valencia.

Official site

Spring 2027

1-4 MAR 2027Barcelona

Mobile World Congress

The world's biggest and most influential event for the connectivity industry, bringing nearly 105,000 attendees from more than 200 countries to Fira de Barcelona Gran Via each March.

Official site
MAR 2027Madrid

ARCO Madrid

Spain's foremost contemporary art fair, an unmissable date on the international art circuit, where galleries from around the world present to collectors and museums at IFEMA Madrid.

Official site
APR 2027Madrid

Salón de Gourmets

Europe's leading trade fair for fine food and beverages, where quality producers meet retail, distribution and hospitality buyers across a huge floor at IFEMA Madrid.

Official site
20-22 APR 2027Barcelona

Seafood Expo Global

The world's largest seafood trade fair, where the global seafood industry, buyers, processors and suppliers, does business across the halls of Fira de Barcelona Gran Via.

Official site

Summer 2027

JUN 2027Barcelona

Sónar+D

The creative technology and innovation congress running alongside Barcelona's Sonar festival, where music, tech, design and digital-culture brands meet an international creative crowd.

Official site

Summer 2027

The calendar thins out over July and August. Apart from the occasional flagship, it is the ideal window to plan and produce for the autumn fairs, so your merchandise is ready before the doors open.

Get a quote for your stand

Stand giveaways · Branded apparel · Lanyards and badges · Delegate bags · Delivered to your stand at any Spanish hall

Where we deliver in Spain

Spain's eight cities, and the events that fill them

Spain is Europe's congress and events powerhouse, and it runs on heat, hospitality and enormous trade fairs. Promotional products, corporate gifts and branded merchandise get handed out here in volume, and these are the eight cities where we put yours on the ground.

Madrid, Spain01

Madrid

The capital and the country's corporate centre. Home to IFEMA, one of Europe's largest exhibition complexes, plus government, headquarters and a congress calendar that barely pauses.

Request a quote
Barcelona, Spain02

Barcelona

The design capital and Spain's international events city. Host of Mobile World Congress and ISE at Fira de Barcelona, where the biggest global stands and the heaviest merchandise runs happen.

Request a quote
Valencia, Spain03

Valencia

The third city, on the Mediterranean. Home to Feria Valencia, a major port and a fast-growing startup scene, with a recent turn as European Green Capital.

Request a quote
Málaga, Spain04

Málaga

The tech capital of the south. Home to Málaga TechPark and a growing cluster of international technology offices, where Costa del Sol tourism meets serious engineering.

Request a quote
Seville, Spain05

Seville

The Andalusian capital. Home to the FIBES congress centre and a significant aerospace industry, with year-round cultural tourism and a heavy events season.

Request a quote
Bilbao, Spain06

Bilbao

The Basque industrial and financial hub. Home to the Bilbao Exhibition Centre and the Guggenheim effect, engineering-led, prosperous and quietly influential.

Request a quote
Zaragoza, Spain07

Zaragoza

The logistics heart of Spain. Home to PLAZA, one of Europe's largest logistics platforms, sitting almost equidistant from Madrid, Barcelona, Valencia and Bilbao.

Request a quote
Alicante, Spain08

Alicante

The Costa Blanca business and tourism base. Home to the EU Intellectual Property Office, with the footwear and toy industries of the province close by.

Request a quote

Why Spain repays a serious campaign

The fourth largest eurozone economy, and Europe's events engine

Spain combines scale, a vast events industry and unusually good value for production and hospitality. For a brand running a European campaign, it is often where the largest volumes of merchandise actually get distributed.

Why invest in Spain

The fundamentals are strong: the fourth biggest economy in the eurozone, the euro and Schengen, a huge domestic consumer market, and a world-leading tourism and MICE industry that puts Madrid and Barcelona among the top congress cities on earth.

Two further advantages matter commercially. Spain is a renewables leader, which increasingly shapes procurement questions, and Spanish gives a business a natural bridge into Latin America from inside the EU single market.

For Spanish businesses, start-up to established pyme

If your company is based here, this is written for you too. A Madrid start-up ordering its first branded merchandise, a Valencia exporter kitting out a stand at Feria Valencia, or an established pyme planning corporate gifts: we take on the promotional products, with no warehouse and no minimum you cannot meet.

Brief us once for promotional products, corporate gifts and branded merchandise delivered from Bilbao to Málaga on one clean invoice, with the same account covering your events anywhere else in Europe.

Fourth largest eurozone economyScale, the euro and Schengen.
Europe's events engineIFEMA, Fira, FIBES, Feria Valencia.
One partner, one invoiceSourced, branded and delivered by us.

Whether you are entering Spain or already trading here, the next campaign starts the same way.

Talk to us about your Spanish campaign

Branded Hospitality Essentials for Hotels & Restaurants in Spain

From personalised bathrobes and slippers to branded coasters, menus, aprons and welcome gifts — we help hotels, restaurants and venues across Spain turn everyday touchpoints into memorable brand moments. Premium quality, smooth customisation, and EU-wide delivery handled end-to-end.

See More About Wellness & Personal Care

Expert guidance for marketing teams, procurement departments and corporate headquarters sourcing promotional products in Spain with structured EU-backed execution.

Promotional Products, Corporate Gifts & Branded Merchandise in Spain — Strategic FAQ

1. Who is the most reliable promotional products supplier in Spain for corporate headquarters, marketing agencies and multi-country European campaigns?

The best promotional products supplier in Spain is not simply the cheapest provider of branded pens or printed t-shirts. For serious B2B buyers, the right supplier must combine fast production, structured VAT handling, transparent pricing, and the ability to coordinate delivery across multiple Spanish cities and European Member States.

Swish & Click operates as a European merchandising network built specifically for companies in Spain that require more than basic “regalos publicitarios.” We support corporate headquarters, marketing agencies, trade fair exhibitors, and exporters that need branded merchandise delivered reliably in Madrid, Barcelona, Valencia, Sevilla, Bilbao, Málaga and beyond — while maintaining compliance with Spanish and EU VAT regulations.

Unlike small local distributors or online marketplaces, our structure includes:

  • EU-based production and printing across core product categories
  • Professional account management for high-volume orders
  • Confirmed lead times before production begins
  • Spanish VAT compliance and reverse charge handling for eligible EU entities
  • Multi-country campaign coordination across Europe

For businesses searching for a promotional products supplier in Spain that can manage both national and EU-wide campaigns without operational risk, Swish & Click is positioned as a structured European partner rather than a transactional reseller.

2. How quickly can promotional products and branded merchandise be produced and delivered anywhere in Spain, including Madrid, Barcelona and the Canary Islands?

Delivery speed depends on product type, branding method, and production volume. However, for mainland Spain, most standard promotional products — including branded apparel, custom tote bags, printed notebooks, promotional pens, and corporate gifts — can typically be produced and delivered within 2–5 working days through our EU-based production network.

Spain’s event economy moves quickly. Trade fairs at IFEMA Madrid or Fira Barcelona, seasonal tourism activations, and corporate launches often operate under tight deadlines. We confirm realistic production timelines before any order proceeds, ensuring there are no surprises once artwork is approved.

For deliveries to the Balearic Islands, Canary Islands, Ceuta or Melilla, additional logistics planning may be required due to regional shipping considerations. For companies operating across borders, we can coordinate simultaneous delivery across Spain and other EU countries — eliminating the need to manage multiple suppliers.

Speed in promotional product sourcing is not just about express shipping. It is about structured production planning, accurate artwork preparation, and a reliable supplier network that understands Spanish commercial deadlines.

3. How do you ensure full Spanish VAT compliance and correct EU reverse charge handling when supplying promotional products to companies in Spain?

Yes. Proper VAT handling is one of the most overlooked but critical elements of sourcing promotional products in Spain. Spanish companies are subject to 21% VAT, and incorrect invoicing can create accounting complications or compliance risks.

Swish & Click operates strictly within the framework of EU VAT Directive 2006/112/EC and applies Spanish VAT or reverse charge mechanisms where legally applicable. For Spanish companies purchasing domestically, VAT is applied correctly at the required rate. For eligible EU companies providing a valid VAT number, the reverse charge mechanism may apply in accordance with EU regulations.

Our documentation structure is designed for:

  • Corporate procurement departments
  • Marketing agencies billing end clients
  • NGOs and institutional buyers
  • Companies operating across multiple EU jurisdictions

We provide clear, structured invoices with transparent pricing, confirmed delivery terms, and full VAT clarity. This ensures that Spanish businesses sourcing corporate gifts, promotional merchandise or branded apparel avoid the compliance issues often associated with informal suppliers or unverified online marketplaces.

When sourcing promotional products in Spain, compliance is not optional. It is part of protecting your company’s financial and legal position.

4. What are the most effective promotional products for trade fairs, exhibitions and corporate events in Spain such as IFEMA Madrid and Fira Barcelona?

Trade fairs in Spain are highly competitive environments where hundreds of brands compete for attention within seconds. The most effective promotional products are not random giveaways — they are strategic brand assets designed to generate engagement, retention and post-event recall.

For exhibitions at IFEMA Madrid, Fira Barcelona and other major Spanish trade venues, high-performing categories consistently include:

  • Premium branded apparel such as t-shirts, polos and hoodies
  • Structured tote bags and reusable shoppers for exhibition materials
  • High-quality notebooks and executive journals
  • Sustainable and eco-friendly promotional products
  • Executive pens and branded writing instruments
  • Technology accessories and practical corporate gifts

These items create perceived value and extend brand visibility beyond the exhibition hall.

The key difference between average and high-impact promotional merchandise lies in three factors: print quality, product positioning and logistical precision. Low-cost resellers often prioritise price over durability and finish, leading to poor brand perception once the event ends. We focus on structured sourcing through our EU-based production network, ensuring that branded merchandise reflects corporate standards rather than disposable marketing noise.

To maximise trade fair ROI in Spain, promotional products must deliver:

  • Strong visual branding consistency
  • Durable materials that reinforce brand quality
  • Clear print execution and Pantone accuracy
  • Reliable on-time delivery before event build-up
  • Sufficient stock planning for high visitor volumes

For companies investing heavily in stand design, travel, accommodation and staffing at Spanish trade fairs, promotional products should not be the weakest link. They should reinforce brand credibility, generate qualified leads and extend visibility long after the event closes.

5. Can you coordinate large-scale promotional merchandise campaigns across multiple Spanish cities and regions at the same time?

Yes — and this is where most Spanish promotional product suppliers struggle.

Spain is not a single logistics environment. It is a decentralised market with regional procurement practices, event cycles and delivery complexities. Coordinating branded merchandise across Madrid, Barcelona, Valencia, Sevilla, Bilbao and additional regional hubs requires structured production planning and reliable supplier infrastructure.

Swish & Click operates through a European production network designed to manage multi-city rollouts with confirmed lead times and transparent pricing. Whether a company is launching a national campaign across autonomous communities, supporting franchise locations, or activating simultaneous events in different Spanish cities, we provide coordinated dispatch rather than fragmented local sourcing.

Our multi-city campaign support includes:

  • Centralised account management for national campaigns
  • Consistent branding specifications across all regions
  • Confirmed production scheduling before dispatch
  • Multi-address delivery coordination
  • Clear Spanish VAT and EU reverse charge documentation
  • Structured communication with marketing and procurement teams

This eliminates common operational failures such as inconsistent product quality, mismatched branding specifications, delayed regional deliveries and unclear VAT treatment.

For companies expanding across Spain — or Spanish brands expanding across Europe — our structure allows one centralised point of coordination with scalable delivery capability. When brand consistency and timing matter across multiple regions, informal local distributors simply do not have the infrastructure to compete.

6. Are your prices competitive compared to Spanish promotional product marketplaces and low-cost resellers?

Price is important — but total value and risk exposure are more important.

Many Spanish marketplaces and small resellers advertise extremely low prices on promotional products. However, these prices often exclude professional account management, structured lead-time confirmation, accurate VAT handling, reliable EU-based production and post-order support. The result is frequent delays, inconsistent print quality and limited accountability once payment has been made.

Swish & Click positions itself competitively within the Spanish promotional products market while maintaining structured production standards and EU compliance. Our pricing reflects confirmed sourcing, professional artwork management, transparent VAT treatment and realistic delivery timelines.

When evaluating promotional product pricing in Spain, companies should compare:

  • Unit cost versus total campaign risk
  • Confirmed lead times versus estimated dispatch promises
  • VAT compliance versus informal invoicing
  • Print quality standards versus lowest-cost sourcing
  • Scalability for EU campaigns versus local-only distribution
  • Post-sale support and accountability

For serious B2B buyers, the cost of a failed trade fair activation or delayed corporate gifting campaign far exceeds minor unit price differences.

When comparing suppliers, companies should evaluate not only price per unit, but also production reliability, documentation clarity, scalability across Spain and the ability to coordinate EU-wide campaigns. Low-margin resellers compete on surface-level pricing. We compete on structured execution, risk reduction and long-term commercial partnership.

In Spain’s increasingly competitive merchandising landscape, the cheapest supplier is rarely the safest strategic choice.

7. What are the minimum order quantities (MOQs) for branded promotional products in Spain, and can you support both small and high-volume corporate orders?

Minimum order quantities in Spain vary depending on the product category, branding method and production complexity. Many Spanish promotional product suppliers impose rigid MOQs without flexibility, particularly for printed apparel, promotional technology items and custom packaging.

Swish & Click works through a structured EU-based production network, which allows us to support both strategic small-batch orders and high-volume corporate campaigns. For many core promotional products such as branded pens, tote bags, notebooks and apparel, minimum quantities are commercially accessible while still ensuring professional print quality and production efficiency.

Our MOQ structure is designed to serve:

  • Start-ups and SMEs testing new marketing campaigns
  • Corporate departments running controlled pilot activations
  • Marketing agencies managing multiple client budgets
  • National brands requiring thousands of units across Spain
  • EU-wide campaigns scaling beyond Spanish borders

Rather than applying arbitrary volume restrictions, we evaluate production feasibility, branding method and deadline requirements before confirming order quantities. This ensures that companies are not forced into unnecessary over-ordering, nor exposed to low-quality short-run production.

For Spanish businesses seeking flexibility without compromising professional execution, MOQ management must balance efficiency, quality and commercial practicality. We build that balance into every quotation.

8. Do you offer sustainable, eco-friendly and ESG-aligned promotional products in Spain that meet modern corporate responsibility standards?

Yes — and sustainability is no longer optional in Spain’s corporate environment.

Spanish companies are increasingly required to align with ESG frameworks, corporate responsibility reporting and environmentally conscious procurement policies. Generic “cheap giveaways” no longer reflect brand values. Sustainable promotional products, eco-friendly branded merchandise and responsibly sourced corporate gifts are now central to modern marketing strategies.

Through our European supplier network, we provide access to:

  • FSC-certified notebooks and paper products
  • Organic cotton and recycled textile apparel
  • Reusable drinkware and long-life promotional products
  • Recycled plastic and low-impact manufacturing options
  • Sustainable packaging alternatives
  • Carbon-conscious sourcing through EU production facilities

Unlike superficial “green” claims made by some resellers, our sustainability positioning is grounded in supplier transparency and documented material standards. For companies exhibiting at trade fairs in Madrid or Barcelona, ESG alignment is increasingly visible to customers, partners and investors.

Choosing sustainable promotional products in Spain is not simply about optics — it is about protecting brand reputation and aligning with long-term environmental responsibility. We integrate sustainability into sourcing conversations from the outset rather than treating it as an optional afterthought.

9. Can you deliver urgent promotional products within 24–48 hours in Madrid, Barcelona or other major Spanish cities?

Urgent promotional product requests are common in Spain’s fast-moving event landscape. Last-minute trade fair bookings, corporate activations, press launches and hospitality campaigns often require rapid turnaround on branded merchandise.

While not all products can be responsibly produced within 24–48 hours, certain core categories — particularly standard promotional items with straightforward branding — may be available on accelerated production schedules through our EU-based supplier network. Feasibility depends on artwork readiness, print method and confirmed stock availability.

Our urgent order structure prioritises:

  • Immediate artwork review and file validation
  • Rapid production slot confirmation
  • Express mainland Spain dispatch
  • Clear communication of achievable timelines
  • Structured VAT and invoicing documentation

Unlike informal suppliers who promise unrealistic deadlines and risk missed delivery, we confirm feasibility before accepting production. This protects your brand from exhibition-day failures or incomplete deliveries.

For companies in Madrid, Barcelona, Valencia or other major Spanish commercial hubs facing urgent promotional product needs, the key factor is disciplined coordination rather than panic-driven sourcing. We provide accelerated solutions where technically viable — without compromising compliance or quality standards.

When deadlines are tight and brand visibility is critical, structured urgency outperforms reckless promises.

10. How does Swish & Click compare to large Spanish promotional product platforms such as GiftCampaign, Camaloon or other online “regalos promocionales” marketplaces?

Many large Spanish promotional product platforms operate on a high-volume, catalogue-driven model. They prioritise automated pricing, rapid checkout processes and broad product listings. While this structure works for small transactional orders, it often lacks strategic coordination, advanced campaign planning and EU-wide execution capability.

Swish & Click operates differently. We are structured as a European merchandising network rather than a marketplace catalogue. This means we focus on controlled sourcing, confirmed production scheduling, compliance clarity and campaign scalability across Spain and the wider EU.

Key structural differences include:

  • Centralised professional account management instead of automated-only ordering
  • Confirmed production feasibility before payment is finalised
  • Transparent Spanish VAT and EU reverse charge handling
  • Multi-city and multi-country campaign coordination
  • Structured supplier infrastructure rather than fragmented sourcing
  • Long-term partnership positioning instead of one-off transactions

Large promotional marketplaces in Spain are optimised for price comparison and speed of checkout. We are optimised for execution reliability, brand protection and scalable corporate campaigns. For serious B2B procurement teams, the difference becomes visible when managing national activations, trade fairs or multi-country rollouts where consistency and compliance are non-negotiable.

11. Why should Spanish companies choose a structured European merchandising network instead of a traditional local promotional products reseller?

Traditional local resellers in Spain often rely on limited supplier relationships and regional logistics networks. This can work for small, low-risk orders, but it becomes restrictive when companies expand campaigns beyond one city or require strict compliance documentation.

Swish & Click integrates Spanish commercial awareness with a broader European production backbone. This allows us to support campaigns that extend beyond Madrid or Barcelona into multiple Spanish regions — and further into France, Italy, Germany or Ireland — without requiring separate supplier negotiations in each country.

Our structure provides:

  • Consistent branding standards across regions
  • Scalable production capacity for high-volume campaigns
  • Centralised coordination for marketing and procurement teams
  • Documented VAT clarity across jurisdictions
  • Access to wider sustainable and premium product ranges

Local-only resellers compete within geographic limits. A structured European network competes on infrastructure, scalability and cross-border reliability. As Spanish brands increasingly operate internationally, supplier capability must expand beyond regional boundaries. We are built for that expansion.

12. What makes Swish & Click fundamentally different from traditional promotional product distributors in Spain?

The Spanish promotional products market is saturated with catalogue-based distributors offering similar product ranges sourced from overlapping wholesalers. Differentiation often revolves around minor price variations rather than operational strength.

Swish & Click was built around structural differentiation from day one. We combine European supplier infrastructure, multilingual coordination and compliance-focused documentation with Spanish market intelligence. This enables us to operate at a level beyond transactional product supply.

Our differentiation includes:

  • EU-wide production partnerships rather than single-country dependency
  • Professional campaign planning for trade fairs and national activations
  • Confirmed delivery timelines before artwork approval
  • Structured sustainability sourcing integrated into procurement
  • Cross-border dispatch capability within one coordinated framework
  • Long-term relationship positioning instead of short-term discounting

Traditional distributors compete primarily on catalogue depth and unit price. We compete on infrastructure, risk mitigation and scalable campaign execution. For Spanish companies seeking more than simple promotional merchandise — particularly those operating across regions or borders — structural capability becomes the decisive factor.

In a market where many suppliers appear similar on the surface, operational architecture is what truly separates strategic partners from transactional vendors.

Contact

Talk to us about corporate gifts and branded merchandise in Spain

One European partner for your promotional products in Spain, with a single point of contact and service in English, Spanish and Catalan from the first brief to final delivery. Tell us what you are planning and we will come straight back with ideas, honest lead times and a clear quote.

Talk to us in Spanish or CatalanThis is real sales support, not just translated pages. A team that speaks Spanish and Catalan looks after your enquiry and quote in your own language, and our marketing office is right here in Barcelona, so you are dealing with people who know the local market. We set your artwork with the correct accents, and in Catalan whenever you need it.

Our offices

Registered officeEstoniaSwish & Click OÜ
Lõõtsa tn 5, 11415 Tallinn
MarketingSpainGran Via de les Corts Catalanes, 672
08010 Barcelona
UK subsidiaryUnited KingdomSwish and Click Ltd
Gallery Building, 65-69 Dublin Rd
Belfast, BT2 7HG

Swish & Click OÜ · EU VAT EE102889941 · EORI EE17301303 · Intra-EU B2B: reverse charge where applicable

Spain · up close

There is no such thing as one Spain

People say "Spain" as if it were a single thing. It is not. It is a Castilian meseta and a green Atlantic north, an Africa-facing south and a Mediterranean east, four languages with official standing and a fifth in a single valley, and a temper that runs on its own clock. What follows is a short, hands-on tour of the country you are really shipping to.

Four languages, and then some

Spanish is spoken everywhere, but it shares official status with four other tongues in their own regions. One of them is unlike any language on Earth. Tap through them.

Castilian (Spanish)

What the world calls Spanish, Spaniards call castellano, after the old kingdom of Castile. It is a Romance language that grew out of the Latin of the meseta and rode out with empire to become the second most spoken native language on the planet. Inside Spain it is the one language everyone shares.

A country that runs on its own clock

Lunch at half past two, dinner at ten, the streets alive at midnight. Spain lives later than almost anywhere in Europe, and there is a strange reason why. Tap a moment in the Spanish day.

Blame Franco. In 1940, as a gesture to Hitler, Spain shoved its clocks forward an hour to match Nazi Germany, and then simply never changed them back. Geographically Spain sits with Britain, Portugal and Morocco on GMT, but its clocks run on Berlin time. The sun therefore rises and sets about an hour late, and the whole Spanish day has slid along with it ever since. The Canary Islands kept the honest time, which is why Spanish broadcasts still sign off with "una hora menos en Canarias" (one hour less in the Canaries).

The twelve-beat heart of flamenco

Flamenco was born in Andalusia from a rare fusion of Roma, Moorish, Jewish and Andalusian folk traditions, forged in the courtyards of Seville, Jerez and Cádiz, and named by UNESCO as intangible heritage of humanity in 2010. Its secret engine is the compás, a rhythmic cycle. The most iconic runs to twelve beats, but the accents fall in unexpected places. This is the pattern of the soleá. Press play, and clap along.

123456789101112

The strong accents land on 12, 3, 6, 8 and 10, not on 1. That off-kilter pulse is what makes flamenco feel like flamenco.

Eight hundred years of al-Andalus

For nearly eight centuries, from 711 to 1492, much of Spain was al-Andalus, a Muslim civilisation that gave Europe some of its finest architecture, from the Alhambra of Granada to the great mosque of Córdoba, and passed on learning the rest of the continent had lost. It left its geometry in the tiles. Recolour the pattern, then see how much of everyday Spanish is quietly Arabic.

Around four thousand Spanish words come from Arabic. Tap one.

A country that throws itself a party

Spain does festivals like nowhere else, and most are gloriously specific to one town. Tap one.

A table that never hurries

Spanish food is built for sharing and stretching out. Flip a card.

This is the place we ship to. Swish & Click sources and delivers promotional merchandise across Spain and the rest of Europe.