Swish & Click did not simply appear in 2025.
Our roots stretch back to 1958, when the Treaty of Rome lit the spark of a united Europe — a continent built on peace through trade, strength through cooperation, and identity through cultural exchange.
We were founded on that same belief: that borders should never block opportunity, and that creativity moves faster when nations move together.
This page is not just about our company. It is about the European dream that inspires everything we do — and how Swish & Click carries that dream into today’s reality.
From 1958 to the present, we are the next chapter.
Socio paneuropeo de merchandising hecho para la velocidad, el cumplimiento y el resultado. Del primer presupuesto a la caja en tu mesa — sin líos, sin retrasos.
Equipo reducido, multilingüe y responsable. Sin capas, sin excusas. Gente que domina la UE, Reino Unido y Suiza.
Todo para pasar de la idea al envío sin drama.
Diseñado para llevarnos bien con finanzas — y con el sector público.
Control en cada fase para que tu marca aterrice perfecta.
Hechos para envíos transfronterizos y fechas seguras.
Mándanos un brief simple; nos encargamos del resto.
¿Te ha picado la curiosidad? Lee la versión completa de nuestro proceso →
Swish & Click is not just another distributor. We built our company on the same ideals that shaped modern Europe — openness, cooperation, and trade without borders. Every branded product we deliver is part of a larger story: a Europe that believes in connection, collaboration, and opportunity across nations.
This is why our history starts long before 2025. To understand who we are today, you have to see the milestones that made this continent — and the values that inspire us to carry the project forward.
The European story does not end with treaties and milestones — it lives on in the way we work, trade, and connect today. Swish & Click is the proof that the European dream is not only history, but practice.
We were founded to take that vision of unity and make it tangible for businesses of every size: seamless trade across borders, transparent service in your language, and products that carry meaning from one country to another.
Where Europe once tore down barriers between nations, we now remove the barriers between businesses. Every delivery, every quote, every partnership is our way of continuing a project that began in 1958 — and still matters today.
Para empresas fuera de Europa,
Swish & Click es la puerta más sencilla y segura al mercado europeo.
De un sector cerrado y local a una red paneuropea clara, rápida y confiable. Esta es la historia — y por qué Swish & Click es esencial para cualquier empresa seria.
El merchandising funcionaba como un círculo privado: catálogos en papel, proveedores ocultos, precios incomprensibles. Sin contactos, estabas fuera. Los plazos eran interminables, las entregas inestables y los clientes quedaban atrapados en un sistema diseñado para los distribuidores, no para servir a las marcas.
Surgen webs y catálogos digitales, pero el sistema sigue anclado al pasado. Al mismo tiempo, China y el Lejano Oriente dominan la producción: precios bajos y volúmenes masivos. Resultado: más productos, pero también esperas de meses, riesgos en aduanas y una atención al cliente fría, sin relación real. Todo seguía siendo transaccional: stock primero, cliente después.
De repente, fábricas cerradas, barcos parados y “fuera de stock” en todos lados. La pandemia destapa la fragilidad del sistema y obliga a las marcas a exigir algo nuevo: plazos honestos, comunicación clara y proveedores con responsabilidad real. La confianza en el viejo modelo desaparece.
La mayoría de distribuidores aún viven en 2008: venden lo que hay en un almacén, sin visión ni relación. Swish & Click rompe el patrón. Operamos como un mercado único paneuropeo: UE y EEE como un bloque, con Reino Unido y Suiza dentro de la misma familia. Eliminamos fronteras artificiales: un pedido en París se gestiona igual de fácil que en Milán, Zúrich o Dublín. Esto acelera proyectos, asegura marcas consistentes en todo el continente y da a Europa una ventaja competitiva global. Para cualquier empresa que quiera crecer dentro o fuera de Europa, Swish & Click ya no es una opción: es la infraestructura esencial.
Distributors still think like it’s 2010, for some - even the 1980s. A Spanish supplier won’t serve France. A French supplier won’t touch Ireland. The result? "It's complicated", endless repetition, multiple quotes, wasted time, and inconsistent branding. In a Europe without borders, the promo industry still behaves like a patchwork of fiefdoms.
Clients are sold “what’s available,” not what’s best. Products are dictated by stock levels, not creativity - and for some distributors, the stock is always 'unavailable'. Businesses are left with generic merchandise instead of items that inspire. In this model, the warehouse comes first — the client comes last.
From vague shipping fees to surprise charges, transparency is rare. Quotes that should be super clear and simple often read like puzzles at times, leaving an abundance of clients frustrated and uncertain. Trust is broken long before the order is even placed, especially in transactional-first, client-last based distributors.
Too many suppliers see clients as transactions. Replies take days or weeks, maybe radio silence after an order went wrong. Questions are ignored, especially the hard ones. Multilingual support? Rare. In an industry built on relationships, the lack of communication and genuine service is the biggest betrayal of all.
Gargantuan, clunky catalogues. Slow systems. “Lost” orders. Technology should make business faster, but instead it makes everything harder. Clients are consistently forced to chase, repeat, and double-check — just to get what should have been simple. In fact, technology is not the problem - but rather, the people running them.
The focus is on pushing a quick order and moving on. No relationship. No follow-up. No care for the bigger picture. Instead of building trust and long-term growth, too many suppliers choose to treat clients as disposable - even governmental bodies, but especially if you are an SME. We mean this seriously, it's extremely disappointing.
La mayoría de los distribuidores venden los mismos productos. Sólo que nosotros lo hacemos mejor - y más justo. No cobramos de más. No sobrevendemos. Usted paga lo que realmente valen las cosas - y nosotros nos centramos en ayudarle, no en perseguir beneficios. Lo que hacemos no es único. Cómo lo hacemos sí lo es. Por eso los clientes vuelven. Sencillo, honesto y construido para durar. Así es alguna información extra para explicar mejor algunas especialidades que cubrimos frente a nuestros competidores:
Mientras otros tratan a Europa como 27 mercados diferentes, nosotros la tratamos como una unión sin fisuras. Estar registrados a efectos del IVA (ESZ1876382R) y tener nuestra sede en Barcelona significa cero retrasos en las fronteras, sin tasas ocultas y con plena conformidad intracomunitaria. Los clientes se benefician de una facturación simplificada, envíos más rápidos y menos quebraderos de cabeza.
La mayoría de los distribuidores cobran más de lo que deberían. Nosotros no. Nuestros precios reflejan el verdadero valor de mercado: sin abultadas comisiones de agencia, sin falsa urgencia y sin márgenes innecesarios. Sólo precios justos y transparentes diseñados para crear confianza y relaciones a largo plazo.
Trabajamos con una selecta red de proveedores de confianza de la UE conocidos por su calidad, flexibilidad y rápidos plazos de entrega, ideales para tiradas de 100 a 10.000 unidades. Para proyectos de mayor envergadura o personalizados, recurrimos a nuestro socio del Lejano Oriente, de alto rendimiento, que ofrece transporte aéreo, ferroviario o marítimo con capacidades completas de marca.
Los eventos se mueven rápido. Nosotros también. Nuestras opciones de producción y envío exprés incluyen transporte aéreo de 7 a 10 días para los pedidos del Lejano Oriente y entrega local ultrarrápida en Europa. Tanto si se trata de una activación pop-up como de una feria comercial de mañana, movemos montañas para cumplir sus plazos.
Grandes agencias = respuesta lenta y costes inflados. Nosotros somos diferentes. Con una estructura ágil, asistencia multilingüe y una mentalidad dedicada al cliente en primer lugar, actuamos con rapidez, nos adaptamos más rápido y le damos prioridad a usted, no a la jerarquía corporativa ni a los objetivos de ventas.
Gracias a nuestras relaciones con los proveedores y a nuestro modelo ágil, a menudo superamos a los distribuidores tradicionales tanto en precio como en plazo de entrega. Y no lo ocultamos: le invitamos a comparar. De hecho, pase la página para ver comparaciones de presupuestos reales entre nosotros y tres conocidos del sector.
Kyle - Commercial & Support Director [Left] // Alex - Founder & CEO | Account Director [right]
Swish & Click was born out of lived frustration. I had worked inside the promotional products industry and saw first-hand what clients faced: borders that made cross-European trade feel impossible, invoices that confused more than they clarified, and customer service that treated people like transactions. Creativity was crushed by management, and businesses were left settling for whatever happened to be in stock, not what they truly needed.
I knew this couldn’t continue. If the industry wasn’t going to change, then someone had to build something new. That’s when I turned to Kyle. He hadn’t worked in the industry, but from the very first conversation he understood the scale of the problem — and believed in the vision. From day one, he backed the idea and committed himself to shaping it into reality.
Together, we founded Swish & Click in 2025 with one mission: to create the first truly European distributor. A company without borders, without warehouses, and without excuses. A company built on transparency, speed, multilingual support, and real partnership. Not another player in the market — but proof that a better model for Europe was possible.
I didn’t just leave the promotional industry because the systems were broken. I left because the culture was broken.
Too many distributors built their businesses on pressure and short-term thinking. Teams were pushed to chase numbers at all costs, while clients were treated as replaceable transactions. There was no space for creativity, no value placed on trust, and no commitment to building something bigger than the next sale.
I saw how this culture filtered into every part of the client experience. Borders and customs were treated like excuses instead of opportunities. Invoices were padded with confusion instead of clarity. Service was slow and unresponsive because real partnership was never a priority. It wasn’t just inefficiency — it was neglect, and often, indifference.
This industry culture left businesses disappointed and teams burnt out. It made promotional products feel like a race to the bottom, when they should have been tools for inspiration and growth.
That is what I refused to accept.
Swish & Click was built as the opposite of that culture. We don’t see clients as numbers. We don’t push whatever is sitting in a warehouse. We don’t hide behind borders, or excuses, or unclear pricing. We believe in transparency, partnership, multilingual service, and human dignity — values that should define both how we treat clients and how we treat our own team.
Swish & Click is not just a new distributor. It is a rejection of a culture that never deserved to define this industry in the first place. We exist to prove that business can be different: transparent, human, and collaborative. The same values that built the European project — openness, unity, and cooperation — are the values that shape how we work every day. In that sense, Swish & Click is more than a company.
It is the business expression of the European dream.
Project & General Operations | Compliance Director
Based in Barcelona and originally from Cork, Jan brings structure and reliability to Swish & Click through his extensive project management experience. He oversees operations, compliance, and logistics, ensuring everything runs like clockwork across markets.
Logistics & Business Development | Account Director
Born in Milan and rooted in Genoa, multilingual (EN, IT, ES, FR) and with a Master's Degree in International Business. Thomas leads our European growth with precision and ambition. He drives sales, logistics, and expansion across the EU and non-EU nations.
Commercial & Support Director
Originally from the UK, Kyle manages supplier relationships and commercial support across Europe. He combines strong analytical skills with clear communication, ensuring the right products are sourced and delivered smoothly. Kyle is the reliable hand that keeps operations steady and partners aligned behind the scenes.
Branding & Design Consultant
Based in Barcelona with Sicilian roots, Elena is an independent creative consultant who supports Swish & Click when her schedule allows. Though not part of the core business team, her design expertise — from branding to layouts elevates every project she touches with exceptional quality and style.
Finance & Administration Director
Will oversees the financial backbone of Swish & Click. Currently training toward prestigious accounting and finance accreditations, he brings discipline, precision, and a long-term mindset to the company. His work ensures that every decision is grounded in sustainability, keeping Swish & Click’s growth secure and strategic.
Creative & Media Director
Based in Solihull, UK, Jenson is the creative force shaping Swish & Click’s media and storytelling. With a keen eye for design and a talent for cinematic content, he drives campaigns, and brand expression across channels. Jenson also supports administration and client follow-ups, making him a versatile part of the engine that keeps projects moving with flair.
Founder & CEO | Account Director
As the founder, Alex is the voice and vision of Swish & Click. Refusing to accept the current norms of the promotional industry, he built Swish & Click as the first truly European distributor: multilingual, transparent, and borderless. Alex leads strategy, growth, and vision, ensuring that the company always reflects the values of the European dream.
Project & AI Operations | Account Director
Half English, half French, and fluent in both, Marc brings a rare blend of commercial instinct and technical intelligence. He leads our AI operations — streamlining research, prospecting, and systems while also driving direct sales across the EU, and the UK. Smart, curious, and unafraid to experiment, Marc helps Swish & Click stay one step ahead of both industry trends and client needs.
Swish & Click was never meant to be just another distributor. It was created as a response — to an industry that had lost its way, and to a Europe whose founding dream still matters. For decades, businesses have been trapped by borders, slowed down by confusion, and disappointed by suppliers who cared more about stock than service. We refused to accept that.
Our vision is simple: a Europe without borders, made real through business. A marketplace where companies can trade without barriers, order without doubt, and trust that what arrives will reflect their brand with pride.
But vision only becomes reality through action. Every campaign, every delivery, every partnership is another step toward proving that the promotional world can be better. That service can be fast and human. That pricing can be transparent. That products can inspire, not disappoint.
The next chapter of this story does not belong to us alone — it belongs to you. To the companies who believe that merchandise should mean more. To the brands who expect clarity instead of confusion. To the teams who want a partner they can rely on, not just a supplier they barely know.
Together, we can reshape what this industry stands for. Together, we can make the promotional world worthy of the European dream.
De la consulta a la entrega, lo hacemos sencillo
Cada colaboración comienza con una conversación real. No solo queremos saber qué producto necesitas: buscamos comprender tu marca, objetivos, público, plazos y presupuesto. Desde el primer contacto —web, correo o con un account director— siempre te atiende una persona. Nuestro trabajo es escuchar, hacer las preguntas que importan y acotar el proyecto con claridad para que timings, cantidades y expectativas queden alineados desde el principio.
Preparamos un presupuesto claro y desglosado línea por línea: producto, técnica de marcaje, acabados, embalaje y entrega. Añadimos plazos estimados por fase, opciones comparativas (materiales eco, rutas más rápidas, técnicas alternativas) y recomendaciones para equilibrar coste, calidad y tiempo. Incluimos impuestos y requisitos fiscales pertinentes. Nada de cargos ocultos. Si lo necesitas, adjuntamos escenarios de volumen y calendarios realistas.
Antes de producir, te enviamos una prueba digital/BAT que refleja con fidelidad el resultado final. Trabajamos con tus archivos vectoriales (o te ayudamos a prepararlos), aplicamos guías Pantone/CMYK, revisamos legibilidad, áreas de seguridad y proporciones. Iteramos contigo hasta que esté perfecto. Cuando aporta valor, generamos mockups 3D, fotografías de posicionamiento o mini series de color para decidir con seguridad.
Planificamos la producción paso a paso: aprovisionamiento de materiales certificados, pruebas de preproducción cuando procede y controles de calidad en puntos críticos. Nuestros socios en UE, Reino Unido y Extremo Oriente cumplen normativas como REACH, CE o FSC según cada caso. Compartimos hitos y fotos de avance; si surge un riesgo, te avisamos de inmediato con alternativas y mitigaciones.
Coordinamos el envío con la solución óptima según destino y urgencia: exprés, estándar o híbrida. Envío trazable, posibilidad de dividir por lotes y entregar en múltiples direcciones, gestión aduanera cuando es necesaria. Te damos ventanas de entrega y confirmaciones de recepción — previsibilidad total.
Tras la entrega, comprobamos que todo esté correcto y recogemos feedback de uso. Te ayudamos con reposiciones, reimpresiones, almacenamiento o reenvíos. Archivamos parámetros técnicos, perfiles de color y aprendizajes para que el siguiente pedido sea aún más ágil, coherente y eficiente.
Daria S. ✅ Cliente verificado
Gestora de campañas, Roma
“Recomiendo Swish & Click a cualquiera que busque una gran variedad de productos y envíos realmente rápidos. Me sorprendió lo rápido que llegó mi pedido: mucho antes de lo esperado. Un servicio excelente y productos de gran calidad.”
Alejandro J. ✅ Cliente verificado
Ingeniero Técnico, L'Hospitalet de Llobregat (Barcelona)
“Necesitábamos ropa de trabajo resistente y personalizada para nuestro equipo sobre el terreno, algo que pudiera soportar condiciones exigentes sin perder un aspecto profesional. Swish & Click cumplió perfectamente. La calidad de las prendas, especialmente los bordados y los materiales, destacó mucho. Nuestro personal la usa a diario y se ha mantenido en perfecto estado. Muy recomendable para cualquier equipo técnico o de ingeniería.”
De Barcelona a Berlín, París a Nueva York, Milán a Tokio: las marcas que crecen rápido trabajan con nosotros porque somos el único distribuidor de promo diseñado para operar a escala pan-europea con alcance global. Cumplimiento blindado, velocidad garantizada y transparencia total. Si quieres el futuro del merchandising, está aquí.
Presupuestos y entregas en UE/EEE/Reino Unido. Soporte EN/ES/FR/IT. Una sola factura. Sin aduanas dentro de la Unión.
Flujo en 6 fases, precios línea por línea y mock-up gratuito antes de producir.
IVA intracomunitario y EORI listos, facturación en inversión del sujeto pasivo y transparencia de proveedores.
Equipo pequeño y multilingüe, márgenes justos y respuestas rápidas. Sin humo — solo resultados.